London-based label Z Records required a new design for their ‘Superfunkanova’ compilation series that incorporated their strong brand identity while also illustrating the flavour of the music contained within through use of imagery, colours and typography. These compilations are well-respected for their commitment to unearthing very rare old releases and bringing them to a new wider audience so a strong visual look and feel was needed for the double gatefold vinyl, CD and 7” single.
SOLUTION
I searched for images relating to the era of old funk and found some classic shots from 1970’s Chicago that encapsulated the vibe of the music the compilation contained. Warm colours were implemented through the design across all media. I then created an animation that was used for the promotional launch of the compilation for use across the wide social media platforms.
